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Research papers

Social media trends around the world!

This presentation reviews results from the Global Web Index, a 16-market syndicated study exploring web behaviour and social media usage. The study focuses on the impact of increased involvement in social media on consumer behaviour, attitudes,...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Seth Ruoss, Tom Smith, Bonnie Breslauer
Company: Kantar
October 29, 2009
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Citation

Ruoss, Smith and Breslauer (2009a, October 29). Social media trends around the world!. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-media-trends-around-the-world-


Research papers

It works for us but does it work for them?

Researchers and marketing organisations are embracing online research communities. But what about the people that get marketed to; and researched? Are consumers, customers, citizens, people, us (you and me when we are not at work!) likely to...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Steve Cierpicki, Daniel Alexander, Lou Rubie, Stephanie Alchin, Ray Poynter
Companies: Colmar Brunton, Mars Wrigley
October 29, 2009
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Citation

Cierpicki, Alexander, Rubie, Alchin and Poynter (2009a, October 29). It works for us but does it work for them?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/it-works-for-us-but-does-it-work-for-them-


Research papers

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: David Oyarzun, Karina Besprosvan
October 29, 2009
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Citation

Oyarzun and Besprosvan (2009a, October 29). Tweetmiotics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/tweetmiotics


Research papers

Best practices in mobile research

Mobile Internet access is emerging as an alternative to Internet access on desktop or laptop computers. Members of online panels can receive invitations to surveys on their mobile devices, and data collection from respondents using mobile devices is...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Chris Ferneyhough, Chris Ryan, Manuel Zahariev
Company: Vision Critical
October 29, 2009
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Citation

Ferneyhough, Ryan and Zahariev (2009a, October 29). Best practices in mobile research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/best-practices-in-mobile-research


Research papers

How to be successful in co-creation research?

Innovation Research Communities are an instrument to combine the approaches of user co-creation in new product development with marketing research in an online environment. Users are not only asked about their opinions, wishes and needs but are also...

Catalogue: Online Research 2009: Online Panels & Beyond
Authors: Volker Bilgram, Johann Füller, Birgit Rieder
October 29, 2009
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Citation

Bilgram, Füller and Rieder (2009a, October 29). How to be successful in co-creation research?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-to-be-successful-in-co-creation-research-